Capture a new market
Mybet (proper spelling "mybet") is one of Germany's pioneers in the German sports betting industry.
As an early employee of the start-up, testing and re-exploring a new business model was as much a design task for my role as the visual appearance, brand placement and management of the online campaigns.
In a very short time, a small, multi-talented team built a competitive company from scratch, which was subsequently sold to a large investor. Multimedia and multidimensional design in times of the bursting dot-com bubble.

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